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Analytics Web Development

Ditching Google Analytics for a more privacy-focused alternative

Off and on i’ve toyed with leaving Google Analytics. The primary reason for this is their unruly tracking practices not respecting user privacy — at all. Google hoards and controls a ton of user data; user data they grab while users travel around the Internet. And, even when consumers grant consent for some things, it’s a blurry line that Google toes. I don’t need all the stuff Google tracks, like gender, about my visitors. A …